Taken from an Institute of Fundraising e-newsletter:
As part of our ongoing work to review the Code of Fundraising Practice, we have today made a number of additions and amendments to the Code. This follows our announcement last month on decisions taken in response to recommendations made by the FRSB and following a review of our Code over the summer.
The changes that have been made today:
- Clarify and more clearly articulate the requirements of the Data Protection Act (DPA) and the Privacy and Electronic Communications Regulations (PECR)
- Prohibit organisations from being able to sell an individual’s personal data to a third party
- Make it clear that no individual should ever be put under undue pressure to donate, or be subjected to unreasonably persistent approaches
- Require fundraisers to make telephone calls from identifiable numbers, and to end the call when asked
- Restrict fundraisers from making more than three financial asks during a telephone call
- Require telephone agencies carrying out fundraising calls on behalf of a charity to have an up to date TPS Assured certification or be in the process of applying
- Emphasise the responsibilities of organisations to monitor and ensure compliance of any third parties or agencies
- Further clarify the legal requirements on solicitation statements (including lottery tickets)
You can see the exact wording, and some more background information, of the new requirements in this document. The Code of Fundraising Practice has now been updated to take these changes into account.
There are some further changes to the Code which we are still in the process of finalising – we will update you on the forthcoming changes as soon as we can:
- Every addressed fundraising communication will be required to carry a clear message explaining how donors can easily ‘opt-out’ of receiving future communications
- Minimum font sizes will be introduced for opt-in and opt-out statements on all printed communication (including newspaper adverts)
- Charities will only be able to share an individual’s data with third parties for fundraising communications if that individual has ‘opted in’ and provided express consent