4-day training from The Institute of Fundraising Academy

This qualification is designed for practitioners responsible for the front line implementation of fundraising activities. As a guide you should have a minimum of one year to three years’ fundraising experience either in a paid or voluntary capacity.

What are the benefits to you and your organisation?

You will become a more confident fundraiser and understand how to improve your results. You will learn practical, effective fundraising skills to apply in your current role. These skills will enable you to make a positive immediate impact on your own, and your organisation’s fundraising results.

What will you learn?

• The Fundraising Environment unit investigates the scope and role of the sector, the requirements of charitable status, sources and trends in non-profit income, the definition and role of philanthropy, ethics and best practice and the fundraising macro environment.
• The Understanding Individual Donor Behaviour unit looks at the history and development of the profession, the demographics of individual donors and forms of giving, gift aid and tax-effective giving, primary and secondary research of donor behaviour, using donor data to plan appropriate supporter journeys and development of a case for support.
• The Fundamentals of Fundraising Planning unit examines the benefits of planning, the purposes of fundraising audits, setting objectives, fundraising tactics, monitoring and evaluation, and budgets and phasing income.
• Fundraising in the Community and Events Management unit covers the forms of community support and best practice in relation to each, volunteer recruitment, retention and motivation, events fundraising and event management including logistics, project planning and budgeting, the legal obligations and the establishment of advisory committees.

The face to face training element of this course is being delivered over two teaching blocks:

• The first block: 12-13 Oct 2017
• The second block: 1-2 Feb 2018

Find out more and book via the Institute of Fundraising website.