Develop a communications strategy and deliver effective campaigns using social media, websites, email and print publications.

This one-day WCVA course will guide you step-by-step through developing a communications strategy. Covering everything from setting goals to evaluation, and with many practical tips along the way, this strategic approach means your communications will have the impact they need.

• Setting campaign goals
• Defining campaign messages
• Identifying and understanding audiences
• Crafting audience-specific messaging, tone and stories
• Deciding appropriate channels and target media
• Planning communications mechanisms – content, events, coverage etc
• Evaluating success

Find out more and book your place.