Is your website working for your organisation, or could your digital strategy use a re-think? Do you know what your site’s visitors are after – and how to provide it? Are your pages appearing high in Google search results, and are you using social media effectively to send traffic to your site?

This one-day WCVA course will power up your online communications, and make sure your website is doing the best possible job for you, your visitors and your organisation

• Why a website? Defining your goals
• Identifying your audience and understanding your users
• Developing a content strategy
• Looking at effective online writing styles and best practise
• Being found on Google – search engine optimisation (SEO) made simple
• Promoting your website on social media
• Measuring and understanding your website traffic
• Usability testing your website

Find out more and book your place via the WCVA website.