• The Direct Response Fundraising unit examines the definition, evolution and role of direct response, individual giving behaviour, direct response planning, testing, fundraising media, e-fundraising, the online communications mix, best practice and cost structures and the characteristics of effective fundraising websites
• The Major Gift Fundraising and Legacy Giving unit looks at forms of major gifts, the principles of prospect research, the institutional readiness, systems and processes to support major gift fundraising. In addition to this the categories and characteristics of capital campaigns will also be studied. This will include use and content of feasibility studies and monitoring and evaluation as well as the current trends of legacy giving, legacy solicitation methods, joint promotions and the role of third party partners
• The Corporate and Grant Fundraising unit explores the forms and motives of support, CSR, organisational giving behaviour and relationship development. It will look at the management of payroll giving in the overall fundraising mix, identification of needs appropriate for grant support and the difference between restricted and unrestricted funds. It will also examine reporting requirements and organisational behaviour
• The Fundraising Management unit analyses motivation at work, leadership and performance appraisal. It will look at reasons, methods and characteristics of a legally defensible appraisal system and volunteer recruitment and retention. It will also examine volunteer induction and training, key volunteer legislation, reasons for volunteer attrition and strategies to prevent this

Find out more and book via the Institute of Fundraising website.