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SUMMARY:Securing your Future
DESCRIPTION:Legacy Marketing on a limited budget \nLisa Buckley (Tenovus Cancer Care) &Richard Millar (Capacity Marketing for Charities) A case study on one of the most successful fundraising campaigns in the 70+ year history of Tenovus Cancer Care. Working with Capacity Marketing for Charities over the course of three years we have developed our small local promotions into a large-scale Wales-wide legacy ask using TV\, Online and Newspaper advertising. With over £1m raised in future income our success is a great learning opportunity for others. How can you find your audience in a fragmented media space? What is the most effective message to reach them? What is the public’s reaction to visible promotional spending by a charity? \nFind out more and book a place online via the Institute of Fundraising
URL:https://c3sc.org.uk/event-single/securing-your-future/
LOCATION:Cardiff\, Cardiff
CATEGORIES:Training
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